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Aurore Guiot, jeweller in Geneva

Since 2006, we have imagined jewels that connect a person, a material and a story. Our Geneva showroom and atelier is a place for conversation, craftsmanship and remodelling.

Aurore at her bench

A calling discovered early.

Originally from Chimay in Belgium, Aurore discovered the world behind the jewellery counter at the age of ten. By sixteen, she was already learning to create alloys, master traditional techniques and bring out the light in gemstones.

After twelve years of experience, she chose Geneva to continue her journey. She has been based there since 2017.

In tribute to her great-grandfather, she founded MARCEL1907 and reinterpreted jewellery accessories, particularly cufflinks.

Portrait of Aurore Guiot

Listening before drawing.

A gemstone, an inherited jewel or an intention each tells a different story. We begin by understanding what it means to you. Drawing gives form to this conversation, before craftsmanship brings the piece to life.

Aurore at work in her showroom and atelier
Aurore at work on a precise detail
Aurore at her bench in Geneva’s Old Town

A showroom and atelier in the heart of Geneva.

In the Old Town, the showroom and atelier brings together conversation, research and creation. We welcome you there by appointment.

From the maker’s hand to the finished piece.

Discover a selection of jewels imagined and made in our showroom and atelier.

Discover our creations